Saint Laurent Continued
DAFT PUNK FOR SAINT LAURENT
Saint Laurent continues to roll out their new campaign, welcoming their most recent collaboration, Daft Punk. Seen wearing Laurent’s Glitter ‘Le Smoking’ jacket, the electronic music duo aren’t the first musicians to pair with the brand: Marilyn Manson and Beck are amongst the ranks as well.
Brands partnering with pop culture front runners of a certain aesthetic happens all the time; take Beyonce’s new ad for Pepsi, an endeavor obviously meant to signify Pepsi’s role in making you bootylicious. It doesn’t take a genius to recognize that Saint Laurent is working to create a certain edge with their newest campaign, both Marilyn and Daft Punk bring an angst rivaled only by the most hormonal of teens.
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